This deal, Watt said, allows him to be more in control of what he wears. The world's largest shoe and apparel brand, which makes the uniforms for the NFL, produced a limited edition 'Mega Watt' shoe in May 2013, but it was too little, too late. Watt, who finished second in the league's MVP voting to Green Bay Packers quarterback Aaron Rodgers this past season, came to Reebok from Nike.

'It's extremely important to me to remind kids that I was in their shoes and I was just like them and I accomplished what I did because I worked hard to pursue to my dreams.' 'Kids treat athletes like superheroes and make you a role model,' Watt told. Last year, he scored five touchdowns and had 20 sacks. Reebok is using Watt as one of the faces of its 'Be More Human' campaign, even though many consider the 6-foot-5, 290-pounder to be the player most likely to have jumped out of a comic book. gives us instant credibility,' said Reebok U.S. Watt announced the deal on social media Monday morning, along with a video of him breaking his personal record in the box jump, reaching a height of 5 feet, 1 inch in the company's ZPump Fusion shoes. Reebok's parent company, Adidas, has the right to put its logo on its endorsers on the field, but Reebok does not. Terms of the deal weren't immediately available. Watt, the league's Defensive Player of the Year, has signed a deal with Reebok to make his on-field shoe, which will go unbranded during games, and to outfit him during his intense training and workout regime. In a somewhat surprising move, one of the NFL's most marketable players has chosen to sign with a shoe and apparel company that doesn't have rights to put its logo on the field.

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